THE EARNICORNS - DHRUV NATH

"The Earnicorns: Stories of Rare Profitable Unicorns" by Dhruv Nath is an insightful and thought-provoking read that left a lasting impression on me. As I delved into the stories of India's rare profitable unicorns, I was not only fascinated by the financial success of these companies but also deeply moved by the resilience and strategic acumen of the founders.

One aspect of the book that particularly stood out to me was the balanced narrative. Nath did not merely present success stories but also delved into the challenges, setbacks, and critical decisions that shaped these companies' trajectories. It felt as if I were on a journey alongside these entrepreneurs, witnessing firsthand the highs and lows of building a sustainable business.

The book's structure, with each chapter focusing on a different 'Earnicorn,' made it easy to digest and kept me engaged throughout. The diversity of industries covered—from tech to consumer goods—provided a holistic view of India's evolving startup ecosystem. I found myself pausing after certain chapters, reflecting on the lessons and drawing parallels to broader business principles.

One of my favorite chapters was the one on Zerodha. The story of how Nithin Kamath built a bootstrapped, profitable enterprise in an industry dominated by heavyweights was truly inspiring. The emphasis on customer-centric innovation and financial prudence was a refreshing change from the typical 'growth at all costs' narrative that dominates startup literature.

Overall, "The Earnicorns" is more than just a compilation of success stories. It is a testament to the power of sustainable business practices and the importance of long-term vision. I would highly recommend this book to aspiring entrepreneurs, business enthusiasts, and anyone interested in understanding the essence of building a profitable and impactful company in today's fast-paced world.