A Fine Line: How Design Strategies are Shaping the Future of Business by Hartmut Esslinger

A Fine Line is a story about business transformation and a guide, written for business executives, managers and consultants by Hartmut Essligner, founder of frog design, Inc. one of the world's foremost strategic-creative consulting firms. This book reveals the secrets behind Essligner and frog's own transformation from industrial design wunderkind to a strategic-creative consulting firm that has helped companies as varied as Apple and Disney to change the way they do business. The stories, ideas and strategies in these pages prove that cultural, humanistic and economic power of creative strategy is the best preparation for the evolving business challenges of the new century.

Table of Contents:

Foreword

The Author

Introduction

• Chapter 1: Design-Driven Strategy: Staking a Claim in the Creative Economy
• Chapter 2: True Lies: The Role of Leadership in Innovation.
• Chapter 3: Designing to Win: The Creative Business Strategy
• Chapter 4: Minds Beat Money: The Innovation Process, Step by Step
• Chapter 5: A Business Design Revolution: The Greening of Planet, Inc.
• Chapter 6: Design-Driven Strategies for Better Business-And a Better World
• Chapter 7: The Factories

Epilogue
Resources