{"product_id":"logo-modernism-by-jens-m","title":"LOGO MODERNISM by Jens M","description":"\u003cp\u003e\u003cspan\u003eModernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003edistillation of modernism in graphic design\u003c\/span\u003e\u003cspan\u003e.\u003cbr\u003e\u003cbr\u003eThis unprecedented TASCHEN publication, authored by \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eJens Müller\u003c\/span\u003e\u003cspan\u003e, brings together approximately 6,000 trademarks, focused on the period 1940–1980, to examine how \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003emodernist attitudes and imperatives gave birth to corporate identity\u003c\/span\u003e\u003cspan\u003e. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eGeometric, Effect, and Typographic\u003c\/span\u003e\u003cspan\u003e. Each chapter is then sub-divided into form and style led sections such as alphabet, overlay, dots and squares.\u003cbr\u003e\u003cbr\u003eAlongside the comprehensive catalog, the book features an introduction from \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eJens Müller\u003c\/span\u003e\u003cspan\u003e on the history of logos, and an essay by \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eR. Roger Remington\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eon modernism and graphic design. Eight designer profiles and eight instructive case studies are also included, with a detailed look at the life and work of such luminaries as \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003ePaul Rand, Yusaku Kamekura, and Anton Stankowski\u003c\/span\u003e\u003cspan\u003e, and at such significant projects as\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003e\u003cspan\u003e \u003c\/span\u003eFiat, The Daiei Inc., and the Mexico Olympic Games of 1968\u003c\/span\u003e\u003cspan\u003e. An unrivaled resource for graphic designers, advertisers, and branding specialists, \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eLogo Modernism\u003c\/span\u003e\u003cspan\u003e is equally fascinating to anyone interested in social, cultural, and corporate history, and in the sheer persuasive power of image and form\u003c\/span\u003e\u003c\/p\u003e","brand":"eLocalshop","offers":[{"title":"Default Title","offer_id":45516096405583,"sku":"AAL2may43","price":5250.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/2958\/0367\/files\/Screenshot_20260606_161302_Amazon.jpg?v=1780742632","url":"https:\/\/www.elocalshops.com\/products\/logo-modernism-by-jens-m","provider":"eLocalshop","version":"1.0","type":"link"}