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Management II

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2013 EDITION

As per revised syllabus - B.E. - Semester-V
Gujarat Technological University

THE BOOK MANAGEMENT II HAS BEEN WRITTEN as per revised syllabus of B.E. - Semester-V of Gujarat Technological University Ahmedabad. The text covers theoretical explanations and management functionalities of Marketing Management, Financial Management, Production Management, Human Resource Management, and Strategic Management strictly as per requirement of syllabus.

KEY FEATURES
— Written lucidly for the convenience of the readers as far as possible
— All the chapters provide in-depth understanding of the contents
— Each chapter ends with key takeaways, review questions, keywords and case studies
— Each topic has been explained with good number of illustrations, exhibits and examples

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