{"product_id":"market-your-way-to-growth-8-ways-to-win-by-philip-kotler","title":"Market Your Way to Growth: 8 Ways to Win by Philip Kotler","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eMarketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to survive rough economic waters\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWith the developed world facing slow economic growth, successfully competing for a limited customer base means using creative and strategic marketing strategies. \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarket Your Way to Growth\u003c\/span\u003e\u003cspan\u003e presents eight effective ways to grow in even the slowest economy. They include how to increase your market share, develop enthusiastic customers, build your brand, innovate, expand internationally, acquire other businesses, build a great reputation for social responsibility, and more. By engaging any of these pathways to growth, you can achieve growth rates that your competitors will envy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eProven business and marketing advice from leading names in the industry\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eWritten by Philip Kotler, the major exponent of planning through segmentation, targeting, and position followed by \"the 4 Ps of marketing\" and author of the books \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eMarketing 3.0, Ten Deadly Marketing Sins,\u003c\/span\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eCorporate Social Responsibility\u003c\/span\u003e\u003cspan\u003e, among others\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMilton Kotler is Chairman and CEO of Kotler Marketing Group, headquartered in Washington, DC, author of \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eA Clear-sighted View of Chinese Marketing\u003c\/span\u003e\u003cspan\u003e, and a frequent contributor to the China business press\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"eLocalshop","offers":[{"title":"Default Title","offer_id":67620230496335,"sku":"TOI-21","price":1170.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/2958\/0367\/files\/Screenshot_20261004_153550_Amazon.jpg?v=1791108391","url":"https:\/\/www.elocalshops.com\/products\/market-your-way-to-growth-8-ways-to-win-by-philip-kotler","provider":"eLocalshop","version":"1.0","type":"link"}