Marketing Management, 16e by G.Shainesh Philip Kotler, Kevin lane Keller, Alexander Chernev, Jagdish N. Sheth

KEY FEATURES

1.) Including Indian case studies with new age businesses

2.) Marketing Insight emphasizes a key marketing concept for in-depth coverage and better understanding

3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts

4.) Chapter-end summary for a comprehensive and quick review.

HIGHLIGHTS OF THIS EDITION

1.) Feature enriched and updated content considering the tremendous evolution in business models owing to digitalization, social media marketing, growing e-commerce, and direct-to-consumer business.

2.) Over 55 Case studies of leading Indian brands like Amul, Asian Paints, Bajaj, Bandhan Bank, Biocon, Cadbury, Eureka Forbes, FabIndia, Fevicol, HDFC Bank, Infosys, Kaya Clinic, Mahindra, Maruti Suzuki, PaperBoat,Reliance Jio, SBI Yono, Taj Hotels, Tata Motors, Tanishq, Tata Trusts, Titan, TCS, Wipro, and many more

3.) Explores cases of new-age businesses like bigbasket, Clirnet, cult.fit.