{"product_id":"marketing-management-indian-cases-2nd-edition-by-pearson-with-case-studies-of-popular-indian-brands-mba-business-enthusiast-by-prachi-gupta","title":"Marketing Management: Indian Cases, 2nd Edition by Pearson | With case studies of popular Indian brands | MBA \u0026 business enthusiast by Prachi Gupta","description":"\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003ePearson’s Marketing Management: Indian Cases, 2nd Edition\u003c\/span\u003e\u003cspan\u003e is a compilation of case studies by eminent \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eMarketing Management\u003c\/span\u003e\u003cspan\u003e academics and practitioners in India, who have specifically crafted and curated each case study for \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003estudents of Marketing to delve, discuss, and understand\u003c\/span\u003e\u003cspan\u003e the various concepts of marketing in the Indian context.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eWith 23 contemporary cases\u003c\/span\u003e\u003cspan\u003e this resource offers detailed analyses of diverse marketing principles and theories applied by reputed \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eIndian and multinational companies.\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan\u003eThe lucid language and structured case studies encourage students to grasp the embedded themes and concepts in \u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eMarketing Management.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"a-text-bold\"\u003eFeatures –\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eSeveral big brand stories featured in this book include—\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eMTR Foods, ZICOM Mahindra and Mahindra, Fevicol, Groupon, Unilever\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eNew case studies of established brands include—\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eTaj Hotels (IHCL), BPCL, Cadbury Dairy Milk, Sugar Free\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eCollection of unique businesses case studies include—\u003c\/span\u003e\u003cspan class=\"a-text-bold\"\u003eJaipur Rugs, AAVA Mineral Water, Travel-O-Stories\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"eLocalshop","offers":[{"title":"Default Title","offer_id":45516539854927,"sku":"AAL2may50","price":230.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0292\/2958\/0367\/files\/Screenshot_20260606_165033_Amazon.jpg?v=1780744898","url":"https:\/\/www.elocalshops.com\/products\/marketing-management-indian-cases-2nd-edition-by-pearson-with-case-studies-of-popular-indian-brands-mba-business-enthusiast-by-prachi-gupta","provider":"eLocalshop","version":"1.0","type":"link"}